433two years of daily content for the largest social football community in the world.

i the account

433, the home of football

433 b.v. is an amsterdam sports media company. it calls itself the home of football and it is the largest social football community in the world: over 120 million followers across platforms, more than 77 million on the @433 instagram account today. the product is the content itself, published every day, at volume.

ii the role

social media & video editor, two years

jaym was social media & video editor at 433, full time, july 2017 to july 2019, in amsterdam. he worked on the @433 instagram account as part of the in-house social team, and he set up and ran @n11tmeg.

the work was daily: content creation and planning, creative ideation, video editing, graphic design, contact relations. short-form video and graphics cut to a schedule that did not move, for an audience in the millions, for two consecutive years.

iii the numbers, in context

what the figures do and do not say

in those two years the @433 account went from 10 to 16 million followers. he was one of the people making the work, not the owner of the result. @n11tmeg he set up himself inside 433 and ran on to 2021, reaching around 282,000, built with 433's reach behind it, which is not the same as starting an account cold.

this is 2017 to 2019, and instagram has changed since. take it as proof of craft and of volume, not as a growth playbook.