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ten pubs, one bridge · a case · de platte stenen brug · mmxxvi

de platte stenen brugone identity and a live site for ten pubs on one bridge.

ten pubs and restaurants share one flat bridge at the verdronkenoord in alkmaar. the bridge has been there since 1560, a rijksmonument, rebuilt flat in 1888. no arch, no ornament. the identity takes that literally, a full rebrand on one idea: one waterline, ten names cut to exactly one width, nobody bigger than their neighbour. the palette tips with the clock, chalk by day, water by night, one lamp as the only accent. merkteken, lockups, colour, type and photography rules, down to the google profile. and the site is live: it runs on the real opening hours of all ten, names who is open right now and where the last round is. hand-built, no cms, lighthouse 96 on mobile.

the gelijk merkteken, an equals sign of two flat bars with the arches carved out, chalk on water and roet on chalk
imerktekenkalk op water · roet op kalk
the horizontal lockup: the merkteken beside de platte stenen brug in two lines of wide capitals, chalk on water
iilockuphorizontaal · kalk op water
the one-page brand sheet: seven colours from water to steen, the archivo width system, photography rules and six do's
iiide huisstijlone-pager · kleur, letter, regels
the entree by night: platte stenen brug in chalk capitals on water, the live clock at 23:00, nine open
ivde entreenacht · de klok op 23:00
the gevelrij by day: de koning, 't ossehoofd, rockville and gunnery's, every name at exactly one width, each with its live open status
vde gevelrijtien namen, één breedte · dag
the mirrored data line on the water at 23:00, nine open, last round named, above the 1970s archive photo of the bridge split on its real waterline
vihet waterde spiegeling draagt de data · laatste rondje
the map by night: real street geometry of the verdronkenoord, the bridge deck as a lamp-coloured plane, ten numbered pins on their true positions
viide kaartverdronkenoord · echte geometrie · nacht
clientde platte stenen brug · a collective of ten
tradehoreca · cafés & restaurants
standingthe bridge · since 1560 · rijksmonument
what we madefull rebrand · website · live klok & agenda
whereverdronkenoord, alkmaar
yearmmxxvi
plattestenenbrug.nl → see what we make →