ten pubs, one bridge · a case · de platte stenen brug · mmxxvi
de platte stenen brugone identity and a live site for ten pubs on one bridge.
ten pubs and restaurants share one flat bridge at the verdronkenoord in alkmaar. the bridge has been there since 1560, a rijksmonument, rebuilt flat in 1888. no arch, no ornament. the identity takes that literally, a full rebrand on one idea: one waterline, ten names cut to exactly one width, nobody bigger than their neighbour. the palette tips with the clock, chalk by day, water by night, one lamp as the only accent. merkteken, lockups, colour, type and photography rules, down to the google profile. and the site is live: it runs on the real opening hours of all ten, names who is open right now and where the last round is. hand-built, no cms, lighthouse 96 on mobile.
- identity
- web
- client work